The brand “l’Acquolina in Bocca” was born, as most of the better italian intuitions, from a passion, or better said two passions: Italian pizza and China.
Behind the brand work a group of enpassioned entrepeneur, with differing working abilities but with a shared desire to “create”. Our brand is present in China already since 2011 and year after year is gaining more success and visibility.
Our intuition? Explore the points of intersection between chinese and western culture, specially the italian. The relationship that Chinese have with food has always fascinated us, because it may be compared to the “taste for life” of Italians. In this perspective, we crafted the brand “l’Acquolina in Bocca” with the aim of letting the Chinese, a people that is curious and in search for novelties and originality, get to know a bit of “italian culinary culture”.
The choice of pizza was basically unavoidable because, in our opinion, it best represents the simple and popular origins of the italian culinary tradition. Also the choice of opening “pizzerias” and not full-fledged restaurants is motivated by the conscious intention of preserving the simplicity and genuine goodness and allow a more informal contact between the restaurant owner and the client. We enjoy observing that clients in our pizzerias feel at home: children, grandparents, youth, adults all approach a different culinary culture in a friendly and relaxed environment.
You are always welcome in our pizzerias as among true friends.
The History of Pizza
Pizza has a long history, that is complex and uncertain. The first written testimony of the word “pizza” date back to the Latin vernacular text from the southern Italian town of Gaeta in 997 AD and of Penne in 1200, and later on also of other cities like Rome, L’Aquila, Pesaro, ecc.
Subsequently, in 16th century Naples, a flatbread was referred to as a pizza derived from the mispronunciation of the word “Pitta” (squashed flat). In 1843, the father of Alexandre Dumas described the diversity of pizza toppings. In June 1889, to honor the Queen consort of Italy, Margherita of Savoy, the Neapolitan chef Raffaele Esposito created the "Pizza Margherita", a pizza garnished with tomatoes, mozzarella cheese, and basil, to represent the colors of the Italian flag. Still today, if someone says “Pizza”, one’s thinks of the “Margherita”.
Pizza first made its appearance in the United States with the arrival of Italian immigrants in the late 19th century. This was certainly the case in cities with large Italian populations, such as Chicago, New York City, and Philadelphia where pizza was first sold on the streets of Italian neighborhoods.
L'Acquolina in Bocca: what does it mean?
In Italy, to use the expression “my mouth is watering (l'acquolina in bocca)” in the presence of an especially tasty and appettizing meal is very common: this traditional popular expression encloses all the joy and passion that italians put into cooking and in tasting every dish.
We italians often say that cooking is an art: pizza is without a doubt one of its greatest masterpieces!